My personal brand online has made strides just by keeping two blogs this semester. By keeping two blogs, I have made my online presence more noticeable and it has given me more to post on social media. To further establish my personal brand, I have made attempts to post frequently to my blogs and to social media and to use different networks to increase my presence. The strategy and metrics I outlined for my blog and Twitter are designed to make my personal brand more effective.
In terms of my engagement strategy, I am working on using different types of media in my blog posts to see which types solicit more or better responses. I am going to use this strategy with my Twitter posts as well and track my interactions. I am also testing to see whether a direct ask for followers on Twitter to do something versus an indirect ask for action solicits a better response, as noted by one of the readings. As noted, a direct ask for users to follow my blog may work better. This is one way I solicited specific action from my followers this week is by pointedly asking them to follow my digital storytelling blog.
My engagement strategy also includes becoming much more active on Twitter and on my blog. Increased activity should allow me to increase my number of followers and make my online presence stronger. As shown, the people with the best or most noticeable personal brands are consistently posting and keeping up with their topics and followers.